- STAY AS YOU ARE OR REINVENT YOURSELF? IT'S A QUESTION OF TASTE.
- SAME OLD STORY OR BRAND NEW CHAPTER? IT'S A QUESTION OF TASTE.
- ONE STEP AT A TIME OR ALWAYS ONE STEP AHEAD? ITS A QUESTION OF TASTE.
- FOOTNOTE OR HEADLINE IT'S A QUESTION OF TASTE.
- RISK AVERSE OR UP FOR THE ADVENTURE? IT'S A QUESTION OF TASTE.
Summer BBQ at Kraft Heinz
Already 4 weeks into our program! Our London weeks are over and we will have two more weeks in the Netherlands before moving on to our projects.
Last week was all about Marketing and we had some very enthusiastic and interactive sessions on strategy, innovation and the role of Marketing. It is very data driven (as all other departments), aimed at gathering consumer insights and making sure that our products fit well with consumer needs.
We also spend one day in the creative heart of London: Soho! We visited renowned creative and production agencies and it was very refreshing and quite different from the daily live at the office.
On Thursday we had a BBQ in the office garden to celebrate the start of the “Add A Little Magic” campaign and the sauces season. Nice weather, great food, human-sized Heinz sauces bottles and an ice cream truck: we couldn’t ask for more!
We ended the week with a Q&A session with the Chief Marketing Officer of Europe before flying back to the Netherlands. The UK was great!