As part of its commitment to establishing a sustainable supply chain and responsible farm-to-market ingredient and material sourcing policies, Kraft Heinz Europe today announced the expansion of its animal welfare practices by signing up to the European Chicken Commitment.
Kraft Heinz is committed to improving the welfare of chickens and is working to transition its European supply chain to meet even higher welfare standards.
By 2026, we will require 100% of the fresh, frozen, and processed chicken in our European supply chain to meet the following standards of the European Chicken Commitment. We will be working with our suppliers and the industry at large to achieve this.
As part of the European Chicken Commitment by 2026 Kraft Heinz is committing to work with its suppliers and the industry at-large to achieve the following:
Rafael Oliveira, Kraft Heinz International Zone President said; “Extensive changes such as these require significant investment of time and resources, industry-wide. Kraft Heinz recognizes the complexity of this undertaking and looks forward to collaborating with our suppliers, the food industry and other stakeholders to advance these ambitious goals in a way that is sustainable for our collective businesses.”
Vicky Bond, Managing Director of The Humane League UK said; “We are delighted to see Kraft Heinz committing to the European Chicken Commitment for 100% of the chicken in their European supply chain by 2026. All Kraft Heinz owned brands such as Heinz, Weight Watchers from Heinz, Honig and Plasmon will be affected by this policy.
“Kraft Heinz joins the rapidly increasing list of companies signing up to the ECC. This commitment will benefit the lives of chickens throughout their supply chain and confirms that, for Kraft Heinz, the welfare of animals raised for food is a high priority. Following on from this commitment to higher welfare chicken, we encourage the rest of the manufacturing sector to swiftly follow suit and join the movement to improving the welfare of animals raised for food.”